Whatever you sell, it sells differently.
A dress brand and a home bakery are not the same shop with different photos. maleem builds around the way your trade actually takes an order in Egypt — and every one of them collects cash on delivery.
Sizes and colours that stay in stock.
Add the dress once — every size, every colour, stock counted per variant. The store, the checkout and the waybill all read the same number, so you stop selling a medium you ran out of yesterday. And nothing ships until she confirms on WhatsApp, which is exactly where fashion loses the most money on cash on delivery.
Sizes and colours as product options
Stock counted per size and colour
WhatsApp confirmation before pickup
A flag on anyone who has refused a delivery before
Pre-orders, not a courier you never use.
You bake to order and deliver it yourself, or a driver you know does. So the store takes an order for a day, not for a warehouse: cut-off times, the areas you actually reach, and a total that already carries what you charge to deliver in Nasr City — which is not what you charge for Maadi.
Pre-orders with a cut-off time
Delivery areas you set yourself
A different delivery fee per area
No courier account required
A drop that sells out instead of overselling.
Ten pairs means ten. The store holds the count while the reel is still running, closes the size the moment it goes, and leaves the rest of the run visible so the other sizes keep selling. No apology DM to someone who already paid.
Stock held per size
Sold-out states, not products that vanish
One link to drop into a story
Discount codes with a hard cap
The second order is where the money is.
Skincare and fragrance get bought again. So the bundle, the threshold and the code have to hold your margin instead of quietly eating it — and the customer's history sits on their order, so you know who is on their fourth bottle before you offer them anything.
Bundles and order thresholds
Codes that respect your margin
Customer history on every order
A view of who buys again
Made to order, and the buyer knows up front.
One of a kind, or two weeks of work. The store says how long before she buys rather than after, holds a single piece as a stock of one, and takes a deposit on the things where paying the whole amount on delivery makes no sense.
Lead time shown before checkout
A stock of one for a single piece
Made-to-order items
A deposit, or the full amount on delivery
A thin margin does not survive a guess.
A phone case with forty pounds in it cannot absorb a refused delivery. So the numbers come per governorate, not just per month: what sold, what came back, what shipping cost you either way — and which governorates you should be asking to pay up front.
Profit per product, not just sales
Returns and shipping cost per governorate
Refusal history per customer
Prepaid or cash on delivery, per order
Different shops. Same spine.
What changes is the shape of the sale. What decides whether you get paid is the same in every one of them.
- Cash on delivery, confirmed on WhatsApp before anything ships.
- Bosta pickups booked and waybills printed from the dashboard.
- Arabic-first — real RTL, not a translation over a template.
- Free until you sell, then a cut of what is collected.
Wherever you are selling from now.
From DMs and a notebook
Orders land in one list instead of being copied by hand, with the customer's history attached.
From a Linktree or an Instagram shop
The same link, with a store behind it that takes the order and books the courier itself.
From Shopify or WooCommerce
No monthly subscription, and no paid plugin to make cash on delivery work properly.
Built the same way for
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